Google Ads Case Study: How Hash Digitech Achieved 3,420 Conversions at Just ₹107 Per Conversion
Discover how Hash Digitech delivered better Google Ads performance compared to another digital marketing agency, generating 3,420 conversions with an advertising budget of ₹3.67 lakh.
Google Ads is one of the most effective platforms for businesses looking to generate leads, attract customers and increase sales. However, running advertisements is not enough. The real challenge is generating quality conversions while maintaining an efficient advertising cost.
At Hash Digitech, our approach focuses on performance-driven advertising, strategic campaign management and continuous optimization.
In this case study, we compare two sets of Google Ads performance data:
Campaign 1: Managed by another digital marketing agency.
Campaign 2: Managed by Hash Digitech.
The comparison demonstrates the difference in reported advertising performance and highlights the importance of an effective Google Ads strategy.
1. Google Ads Performance: Agency vs Hash Digitech
Let's compare the overall campaign performance.
Performance Metrics | Other Agency | Hash Digitech |
|---|---|---|
Total Clicks | 5,980 | 20,400 |
Total Conversions | 74 | 3,420 |
Advertising Spend | ₹1,16,000 | ₹3,67,000 |
Average CPC | ₹19.33 | ₹17.99 |
Cost Per Conversion | ₹1,562 | ₹107 |
Conversion Rate | 1.24% | 16.76% |
Figures are based on the supplied Google Ads dashboard screenshots. Rounded figures are used for the comparison.
What Do These Numbers Tell Us?
1. Significantly Higher Conversion Volume
The other agency generated 74 conversions, whereas Hash Digitech's dashboard reported 3,420 conversions.
This represents approximately 46 times the conversion volume.
2. Lower Cost Per Conversion
The other agency spent approximately ₹1,562 to generate one conversion.
Hash Digitech achieved an approximate cost per conversion of ₹107.
This represents approximately 93% lower acquisition cost per reported conversion.
3. Better Conversion Rate
The other agency recorded an approximate conversion rate of 1.24%.
Hash Digitech recorded an approximate conversion rate of 16.76%.
A higher conversion rate indicates that a greater proportion of advertising clicks resulted in recorded conversions.
4. Lower Average Cost Per Click
The other agency's average CPC was ₹19.33, while Hash Digitech achieved ₹17.99.
This indicates a lower average advertising cost per click in the Hash Digitech account.
2. Detailed Analysis of the Other Agency's Google Ads Campaign
The first Google Ads account contained three campaigns.
Campaign | Conversions | Conversion Rate | Cost/Conversion |
|---|---|---|---|
Leads – Search | 49 | 1.75% | ₹1,972.55 |
Model Shoot – Search | 7 | 5.88% | ₹797.86 |
Leads – Performance Max | 18 | 0.33% | ₹742.24 |
Total | 74 | 1.24% | ₹1,562 approx. |
Key Observations
The Search campaign generated the highest number of conversions but had a relatively high cost per conversion.
The Model Shoot campaign achieved the highest conversion rate at 5.88%.
Performance Max generated 18 conversions at approximately ₹742 per conversion, but its conversion rate was only 0.33%.
The data indicates opportunities for improving campaign efficiency, conversion tracking and advertising strategy.
3. Hash Digitech Google Ads Campaign Performance
Hash Digitech's Google Ads dashboard reported the following results:
Metrics | Performance |
|---|---|
Advertising Budget | ₹3,67,000 |
Total Clicks | 20,400 |
Total Conversions | 3,420 |
Average CPC | ₹17.99 |
Cost Per Conversion | ₹107.31 |
Conversion Rate | 16.76% |
Our Performance Highlights
3,420 Conversions: Generated through the Google Ads account.
₹107 Average Cost Per Conversion: Achieved an efficient reported conversion acquisition cost.
20,400 Clicks: Attracted significant traffic through paid advertising campaigns.
16.76% Conversion Rate: Recorded a strong conversion rate based on the reported dashboard totals.
These results demonstrate the importance of campaign planning, advertising optimization and performance monitoring.
4. What Makes Hash Digitech's Google Ads Management Different?
Successful Google Ads campaigns require more than increasing advertising budgets. They need continuous analysis and optimization.
Our Google Ads management approach includes:
1. Strategic Keyword Research
We identify relevant search terms and keyword opportunities to target users actively searching for products or services.
2. Campaign Structure and Planning
We organize campaigns, ad groups and targeting strategies according to business objectives.
3. High-Converting Ad Copy
We create relevant ad headlines and descriptions that communicate business value and encourage users to take action.
4. Audience Targeting
We use appropriate audience signals, location targeting and demographic settings according to campaign objectives.
5. Conversion Tracking
We focus on measuring important user actions, including form submissions, phone calls and other configured conversion events.
6. Budget Optimization
We continuously monitor advertising expenditure and campaign performance to identify opportunities for improving efficiency.
7. Continuous Performance Monitoring
We analyze clicks, impressions, CPC, conversion rates and cost per conversion to make informed campaign optimization decisions.
5. Why Businesses Should Choose Performance-Based Google Ads Management
Many businesses spend thousands of rupees on online advertising but struggle to generate meaningful results.
Common challenges include:
High cost per lead.
Poor keyword selection.
Irrelevant website traffic.
Low conversion rates.
Incorrect conversion tracking.
Poorly structured campaigns.
Unoptimized advertising budgets.
A professional Google Ads management strategy can help businesses address these challenges and improve their advertising performance.
At Hash Digitech, we focus on measurable campaign outcomes and data-driven optimization.
6. Our Digital Marketing Services
Hash Digitech provides a range of digital marketing solutions to help businesses establish and grow their online presence.
Our services include:
Google Ads Management
Search Engine Optimization (SEO)
Local SEO
Meta Ads Management
Facebook and Instagram Advertising
Social Media Marketing
Lead Generation
Website Design and Development
E-commerce Marketing
WhatsApp Marketing
YouTube Marketing
Whether you are a startup, local business or established company, we help you develop digital marketing strategies aligned with your business objectives.
7. Looking for a Google Ads Agency?
If your business is spending money on Google Ads but not generating enough leads, it may be time to review your campaign strategy.
Hash Digitech helps businesses improve their digital advertising performance through strategic planning, campaign management, conversion tracking and continuous optimization.